Hi,
So the second one day task is over, I know this blog post is a little late, but better late than never!
Paradox…paradox…paradox…hmm…
For this task we had to work in a group of 3, which having done a whole coursework unit for ICT last year based on group work, I wasn’t particularly looking forward to it.
Anyway, my first thoughts for this task was that I wanted to use black and grey/silver to give it that look of elegence in a similar way I had in the past. However, when I started playing around in Photoshop what I was trying to make wasn’t what I got.

In this example I was trying to create a sense of mystery and a kind of stardom by using the clouds to make a smoke effect to suggest to people that it was a high market company. The idea behind this it was that it would have been a logo, that would be similar in size and style to the way ‘Orange” use theirs. After this, I added a lens flare as shown below to see what that looked like. I created a more spacey (is that even a word) feel about the image.

Whilst I was experimenting with that idea, another member of the group was looking up the definition of ‘Paradox’;
” a statement that contradicts itself; “`I always lie’ is a paradox because if it is true it must be false” “
source: wordnet.princeton.edu/perl/webwn
Having thought and this and brainstorming thoughts that we would associate with a company that deals with electrical products, with came up with two ideas and we decided to create both of these for the presentation of ideas.

This idea, was based on the idea of a electrical cable spelling out the name of the company and having a plug attached at the other end. Which in doing research into the idea we actually found that ‘ASDA’ had done a very similar thing, emphasising the idea that nothing is actually an original idea and that everything has been done before (I think it was Joe and Claudia that told us this).

Another member of the group then played on the idea of ‘contradiction’ in the definition of paradox. This was done by using the Positive and Negative symbols that represent electricity which are obviously opposites and therefore don’t actually go together.
Out of the two designs, I actually prefer the second. This is becuase I think it is a more visually pleasing image and the symbols reflect the actual meaning of the word. Also, the font type used on this image looks digital which reflects the age that we live and therefore the age that the company would be trading in giving it a modern appearence.
Each of these ideas were used as mock ups, the first on a website, the second a letter head. This again confirmed my choice that the second was more visually pleasing and looked more professional in a sense that it looked real.